Heidi Dang

Conducted extensive user research with dealership technicians and business partners, leading to a 65% increase in application adoption and aligning product design with real-world workflows.

• Designed and prototyped automotive interfaces that saved the company over $10M annually and reduced technician workload by 2 hours per day.

• Drove cross-functional collaboration across product, engineering, and vendor teams, improving project success rates by 20% and reducing time-to-market by 15%.

• Led in-person field research at 5+ dealerships across Texas and California, uncovering workflow challenges and adoption barriers that directly informed product improvements.

• Facilitated design workshops and collaborative ideation sessions, aligning cross-functional stakeholders and accelerating decision-making on complex projects.

• Key Initiatives:

• Investigate Vehicle History: Redesigned a 1980s legacy tool, modernizing usability, accessibility, and visual design to GM standards.

• Certified Service Mobile Toolbox: Designed escalation reporting and troubleshooting features, improving technician communication and reducing downtime.

• Dealer Business Management: Enhanced financial data submission workflows and integrated business planning tools for dealer performance tracking and forecasting.

• Template Tiger Team: Co-led creation of standardized UI templates (tables, forms, modals), conducting accessibility audits and industry benchmarking to ensure best practices and consistency across applications.