Hello, I’m Heidi 👋

I design products for complex systems and real-world users.

With 5 years of experience in enterprise software, I enjoy untangling messy workflows, modernizing legacy tools, and partnering with product and engineering teams to build practical, human-centered solutions.

Outside of work I am:

Negotiating affection with my cats
Staying active through yoga, volleyball, or pickleball
Exploring different creative outlets and side projects

Feedback from people I’ve worked with

“Heidi has the ability to take complex challenges and turn them into elegant, user-friendly solutions. She’s a thoughtful collaborator who brings energy, fresh ideas, and a deep understanding of user needs to every project. I always appreciated her ability to balance creativity with practicality, which was super important at GM.”
Mark Decker
Director of Product Design

“Heidi’s commitment to gathering dealer feedback and translating it into actionable improvements demonstrates a strong focus on our customers. Her efforts are paving the way for enhancements that will truly delight our end users. We appreciate her dedication to putting the customer at the center of everything we do!”
Gary Beadle
Development Manager

“Heidi did a fantastic work on the Dealer Business Plan wireframes and brought such innovative design ideas to the table. From interviewing multiple District Sales Managers, Business Partners to facilitating a workshop that brought all stakeholders together, she did an amazing job turning a wide range of ideas into something tangible”
Poojan Jani
Senior Systems Analyst