Hello, I’m Heidi Dang

I design products for complex systems and real-world users.

With 5 years of experience in enterprise software, I enjoy untangling messy workflows, modernizing legacy tools, and partnering with product and engineering teams to build practical, human-centered solutions.

Outside of work I am:

  • Negotiating affection with my cats

  • Staying active through yoga, volleyball, or pickleball

  • Exploring different creative outlets and side projects

Feedback from people I’ve worked with

“Heidi has the ability to take complex challenges and turn them into elegant, user-friendly solutions. She’s a thoughtful collaborator who brings energy, fresh ideas, and a deep understanding of user needs to every project. I always appreciated her ability to balance creativity with practicality, which was super important at GM.”

– Mark Decker | Director of Product Design

“Heidi’s commitment to gathering dealer feedback and translating it into actionable improvements demonstrates a strong focus on our customers. Her efforts are paving the way for enhancements that will truly delight our end users. We appreciate her dedication to putting the customer at the center of everything we do!”

– Gary Beadle | Development Manager

“Heidi did a fantastic work on the Dealer Business Plan wireframes and brought such innovative design ideas to the table. From interviewing multiple District Sales Managers, Business Partners to facilitating a workshop that brought all stakeholders together, she did an amazing job turning a wide range of ideas into something tangible.”

– Poojan Jani | Senior Systems Analyst

“I had the pleasure of working with Heidi for nearly 4 years at General Motors. During this time she was always fighting for user driven designs even when gathering user feedback seemed impossible. Her design work was always on point, clean, and minimal while always keeping business and user goals in mind.”

– Racquel Gilbert | Senior UX Designer

“Heidi jumped onto a completely new and complex initiative and immediately took the lead on setting up the entire Figma for the design workshop, scheduling interviews with internal and external dealership users, and even drafting interview scripts. Her meticulous planning has created a solid foundation for our user research and design work.”

– Emmanuel Ramirez | UX Designer